Sample layout
Tile installation
Google Ads Lead Generation for a Tile Installation Company
Sample layout showing how a Google Ads engagement will be presented once verified results are available.
View case studyGoogle Ads for Tile Contractors
We build and manage Google Ads campaigns for tile installers, focused on the searches that turn into booked estimates rather than clicks that go nowhere.
Get in front of homeowners actively searching for tile installation services.
What is holding tile contractors back
Clicks from the wrong people
Broad campaigns pay for searches like tile stores, DIY tutorials and tile jobs. None of those become your customers.
No idea what a lead costs
Without call and form tracking, you cannot tell which keyword brought in a bathroom remodel and which wasted the budget.
Competing on price alone
Ads that say the same thing as every other contractor attract price shoppers.
Spend outside your service area
Loose location settings pay for clicks from towns your crew will never drive to.
How we solve it
We start with the jobs you want more of, such as shower walls, bathroom floors, kitchen backsplashes or large format tile, and build campaigns around those searches.
Google Search carries most of the work. We use Performance Max only where it helps, with close control over what it spends on. Negative keywords are reviewed regularly so the budget stays on real buyers.
Every call and form is tracked, so decisions are based on the leads you actually receive, and lead quality is reviewed with you.
1. Research
We study your service area, competitors and the searches worth paying for.
2. Build
We set up campaigns, ad copy, location targeting and conversion tracking.
3. Launch
Ads go live pointing to a page built for that service and that area.
4. Improve
We remove waste, test new ads and shift budget toward the best jobs.
What you get
- Google Search campaigns
- Performance Max where appropriate
- High-intent keyword targeting
- Negative keyword management
- Competitor research
- Call tracking
- Conversion tracking
- Lead quality optimization
- Google Ads reporting
Why it matters
- Your budget goes to people who need tile work now
- You can see which searches produce real leads
- Fewer calls about jobs you do not do
- A clear picture of cost per lead and cost per booked estimate
How this looks in a tile business
Shower tile installers
Separate campaigns for shower wall and walk-in shower searches, each with its own landing page and project photos.
Backsplash specialists
Smaller, faster jobs get their own budget so they do not compete with large remodel searches.
Commercial tile contractors
Keywords and ad copy written for property managers and general contractors rather than homeowners.
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View case studyQuestions tile contractors ask
How much should a tile contractor spend on Google Ads?
It depends on your market and the jobs you want. We look at search volume and competition in your area, then recommend a starting budget.
Should I use Google Local Services Ads as well?
They can work well alongside Search if you qualify in your area. We look at this during the strategy call.
Can you stop leads for jobs I do not want?
Largely, yes. Negative keywords, clear ad copy and qualifying questions on the landing page all filter out poor fits.
Works well with
Request a free marketing audit
Tell us about your business and we will review what is working and what is costing you jobs.
Tell us about your business
We review your marketing
You get a clear plan